Castle Lager - Brewmaster's Walk
Rather than using an advertising campaign to try and assure consumers of Castle Lager's quality
it was decided to let them see it for themselves in an open and transparent manner.
A tour through a fully functioning brewery with the brewmaster himself was created that was an engaging, informative and educational brand experience. Even a life-sized bronze statue of the founder brewer
was commissioned for visitors to clink a glass with.
Rather than using an advertising campaign to try and assure consumers of Castle Lager's quality
it was decided to let them see it for themselves in an open and transparent manner.
A tour through a fully functioning brewery with the brewmaster himself was created that was an engaging, informative and educational brand experience. Even a life-sized bronze statue of the founder brewer
was commissioned for visitors to clink a glass with.
